Invodo secures series B funding

Extending video products for online retailers

Invodo®, the de facto hub for product videos, recently closed $6 million in Series B funding from Sevin Rosen and S3 Ventures.

With the largest product video library in the world, Invodo has established itself as a leader in the ecommerce video space.  The company has expanded its video content library to over 20,000 product videos from more than 1,900 manufacturers and now syndicates product videos to over 850 ecommerce sites.

“This recent round of funding enables us to further expand our video library content , secure our leadership position in video syndication to online retailers and manufacturers, and deliver valuable new features like embedded video players,” states Craig Wax, Invodo CEO. “In light of the recent business climate, we’re very proud to have continually built additional value in our company … it’s a testament to our employees, customers and stakeholders.”

The Series B funding was raised to expand market presence, enhance the delivery platform and to accelerate sales and marketing activities. The deal was led by Jackie Kimzey, General Partner with Sevin Rosen, and Brian R. Smith, Managing Director of S3, both of whom are enthusiastic about Invodo’s prospects.  “It’s been very promising for Invodo to establish itself as an early leader in this tough market. The additional funding comes with considerable confidence that the company will continue to scale its customer base and expand its value proposition within the online economy,” states Kimzey.

About Invodo
Invodo® connects manufacturers and retailers through the largest product video library in the world. Invodo’s product videos have been proven to boost conversion rates and sales for manufacturers and retailers. Invodo also leverages product videos on its microsites that funnel highly qualified consumers from popular search engines to online retailers.

Visit the www.invodo.com or call 512.279.4800 to learn more about Invodo and its product video syndication services.

Rich Media with Video Ads increase sales

Google is soon to release a study that confirms what Invodo has continually preached…. VIDEO INCREASES SALES.  This recent study conducted by DoubleClick and commissioned by Google concluded that rich media ads containing video increase purchase intent by 1.16% and drive success more than four times that of Flash.

In addition to the increase in purchase intent, video ads appear to increase consumer brand loyalty.  Viewers favored a brand 2.30% more when exposed to rich media with a video ad opposed the tiny 0.15% increase simple Flash animation experienced.  Overall, video outperforms all other types of creative media ads.

What does all this mean?  Creating and disseminating ads with video will boost sales, increase consumer brand loyalty, and give you the biggest return on your advertising dollars.  Even better, Invodo allows you to upload and syndicate video for free.  Visit www.invodo.com to learn more about Invodo’s video syndication platform and view a sample of the world’s largest product video library.

Read more about the study here.

VideoNuze makes news of Invodo

Do you love video?  It is continually apparent that internet users are utilizing video in multiple ways – from broadcasting music videos to watching the news.  Invodo has discovered that beyond those applications, video possesses the power to change the face of the internet and revolutionize ecommerce.

Will Richmond from VideoNuze recently published an article about Invodo entitled, “Invodo Pursues New Model of Syndicating Product Video to Online Retailers.”  Fairly self-explanatory but the article explains how Invodo takes its video library of over 20,000 product videos and directly syndicates those videos to online retailers to increase sales.  Will also highlights the benefits of watching a product video at the point of purchase and the opportunity for retailers to reach consumers through rich media.  While video is still in its infancy, technologies are advancing daily making it easier to integrate and utilize video content on the web.  Invodo continues to explore the possibilities of video and upgraded services that even further increase sales.

Read the entire article here and visit www.invodo.com to learn more.

Invodo grabs attention at Internet Retailer

It is always nice to be noticed along with the likes of Google, Microsoft, Alibaba and Yahoo. Invodo recently received a very credible mention at the 2009 Internet Retailer Conference in Boston.  Ina Steiner from AuctionBytes, a blog focusing on news and insight pertaining to ecommerce, recently recapped her first day at InternetRetailer by highlighting Invodo.

Among the intriguing and exciting exhibits she highlighted were Microsoft’s Bing search engine, Veruta’s online advertising model, and Invodo’s free video syndication platform!  Invodo is very flattered to be noticed at such a key industry event such as Internet Retailer.

So get on board retailers!  Join the world’s largest product video library and syndication platform.

Visit www.invodo.com to learn more and see examples of our video library.

Invodo catwalks through FFaNY

Invodo just returned from the 2009 FFaNY shoe show in New York City where we captured video of the 2009 Spring/Summer collections as well as a sneak peak at the Fall/Winter styles.

Espadrilles and wedges were definitely the hot Summer shoe at FFaNY. Wedges are a great staple to any shoe collection because they give you the height of a heel with the casual ease of a sandal.  If you like to be closer to the ground, don’t worry!  Flat, strappy sandals were everywhere! From studded leather accents to soft metallic tones, it was clear that a great sandal is a Summer must-have.

Already thinking about your next pair of boots for Fall?  Try a motorcycle inspired boot to spice up some jeans or your favorite dress.  If you want to play around, fringe is always a fun option.  Don’t go overboard however….. less is more.

Thankfully, Invodian Chris Uhland commented, “Brands are all recognizing that you can be stylish yet still include comfort in design.”  Make sure to check out Invodo’s product videos from Frye, Chinese Laundry, Charles David and many more to find the perfect shoe for you!